The Insights
Discovery Methodology

Help People Understand Themselves and Others
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Insights Methodology

What is the
Insights Discovery Methodology?

Services Description

The Insights Discovery model is a simple and accessible four colour model which, accompanied by an Insights Discovery Personal Profile, helps people to understand more about themselves and others.

It creates a common language that makes it easier to identify strengths and address weaknesses, so that individuals and teams can perform at their highest level.

This model provides the foundation for many programmes since it inspires individuals to think about how they act and communicate.

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The 4 Colour Model

Every person has all four colour energies within them but has a natural preference for some over others which influence their motivations and behaviour; it is the combination of these energies which creates each unique personality.

By understanding your own and others’ preferences better, you can take simple, practical actions that improve your everyday relationships. The Insights Discovery Personal Profile is your guide, enabling you to take control of your own development.

Cool Blue

  • Cautious

  • Precise

  • Deliberate

  • Questioning

  • Formal

Fiery Red

  • Competitive

  • Demanding

  • Determined

  • Strong-willed

  • Purposeful

Earth Green

  • Caring

  • Encouraging

  • Sharing

  • Patient

  • Relaxed

Sunshine Yellow

  • Sociable

  • Dynamic

  • Demonstrative

  • Enthusiastic

  • Persuasive

Building more effective teams using Insights Discovery

“High self-awareness doubles chances of team success.” – Dierdorff and Rubin

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Building on the Insights Discovery methodology, the Insights Team Effectiveness model enables team members to take action that drives real improvement.

Discovering Team Effectiveness uses the common language of Insights Discovery to explore the building blocks of successful teams.

It helps teams to identify where they are strongest and weakest, allowing them, as a group, to define where they perceive their development areas to be.

The model uses the four colours of Insights Discovery to introduce the pillars of Focus, Flow, Climate and Process, all of which are essential to create a balanced, high-performing team.

The advantage of this programme is that it builds on the familiar language of Insights Discovery to help teams reflect, self-analyse and plan for improvement. It transforms self-awareness into team-awareness, so that teams can work more harmoniously and productively to achieve the results they want.

  • Process

    Working Methods


  • Focus

    Results Orientation

    Shared Purpose

  • Flow



  • Climate



Improving the Effectiveness of your Salespeople

“Increasing customer retention rates by 5% can increase profits by 25% to 95%.” – Bain & Company

Discovering Sales Effectiveness helps sales people understand their strengths and weaknesses at each stage of the sales cycle so that they can improve performance and build better customer relationships.

Insights Sales Effectiveness uses the Insights Discovery Personal Profile and the Insights unique model of selling to explore individual strengths and weaknesses and areas of development.

The model explores how the individual’s colour energy preferences influence the way that they interact with, and sell to, customers, highlighting strategies for adapting and connecting more successfully to build stronger relationships.

Using the Effective Selling Chapter of the profile, each individual will be able to develop a practical and personal approach to grow both new and existing accounts, taking advantage of their unique strengths.

The advantage of this programme is that it provides individuals with essential self-awareness to make them more effective sales people and account managers.

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    1. Before the Sale begins

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    2. Identify Needs

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    3. Proposing a Solution

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    4. Dealing with Buying Resistance

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    5. Gaining Commitment

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    6. Follow Up and Follow Through

Improving the Effectiveness of your Leaders

“50% of adults have left a job to get away from a poor leader” – Gallup

The Discovering Leadership Effectiveness programme helps people become the best leaders they can be by enabling them to create a compelling vision, produce results and maximise the effectiveness of their teams.

Building on Insights Discovery, we work with leaders to explore their personal leadership style and unique value across four key pillars: Results leadership, Visionary leadership, Relationship leadership and Centred leadership.

The model explores how the individual’s colour energy preferences influence their leadership style, and the way they are perceived by their team. We can help leaders make an impact by understanding their own leadership strengths and weaknesses.

The advantage of this programme is that it gives balance to leaders so that they are better equipped to motivate, engage and inspire their people to be more productive.

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    Results Leadership

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    Vision Leadership

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    Relationship Leadership

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    Centered Leadership

Services Chapter

The Insights Discovery Personal Profile is a detailed report about each individual which is produced based on their responses to an evaluator. It contains valuable information about the individual's personality and communication preferences that can be used as an aid to self-development in the workplace.

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