GHM group pumla grootboom executive coach

With over 22 years’ experience within the customer relationship management, operations, learning & development and the business growth space, Zaar has established herself as a Strategic Transformation Executive, with many of her roles in the past 12 years having been focused on planning and directing operational activities that contribute to reducing company costs and increasing profit while enhancing the services or products of these companies.

Her responsibilities have always been concentrated on business transformation in terms of people, processes, and profit-making. Her roles throughout her career have been mostly on providing leadership, strategic management, and the vision necessary to ensure that the companies had the proper operational controls, administrative and reporting procedures, and people systems in place to effectively grow the organization and to ensure financial strength and operating efficiency.

Zaar’s foremost skill is motivating people to meet or exceed organizational and sales goals; developing operational, growth and people strategies. She has a passion for coaching, mentoring and developing individuals to find the very best in themselves and in turn become true leaders in whatever capacity which in turn grows businesses. She has been known as one of those leaders that really care about the development of her teams in whatever form.

Her goal has always been to develop people's potential. She believes that every person has the potential to be great and has made it her personal mission to help others utilise their potential to experience success. She has always looked for ways to facilitate the learning process - from challenging people’s thoughts to creating environments which would facilitate the learning process.

Her over two decades long career, has seen her take on roles like Client Solutions Executive, Head of Growth, General Manager Operations, Head of Business School, Regional Sales Manager, just to name a few. She has worked in the Hospitality & Tourism, Recruitment, FMCG, Education and Consulting industries, and her work has seen her do business in countries like Ghana, Kenya, Zimbabwe, Zambia, The Netherlands, Great Britain and the USA.

She is very passionate about finding meaning and purpose in everything she does. This is a principle she lives by, and in it she finds the joy and good in everything about life. She believes her ultimate calling, is to bring out the best in people in whatever they seek to do. Her emphasis is to bring out the good in people, even when they can’t see it themselves. She wakes up in the morning and makes a conscious effort to find gratitude every single day, even in the small things. Zaar always says, every single day you must find something to celebrate, and that is a principle she lives by!

Zaar is an invaluable member in the GHM team and is constantly making a difference.

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